Mission & Approach
Why we certify the process, not the output.
The Problem
AI-generated imagery and text now floods creative platforms. Visual artists, illustrators, journalists, and writers who create original work face an unfair burden: prove a negative. Prove they didn't use AI. Prove they made it themselves.
The tools proposed to solve this are output scanners — systems that analyze finished content for statistical patterns associated with AI generation. These tools have a fundamental problem: the same arms race that drives AI improvement also improves its ability to evade detection. Every improvement to the detector is an implicit training signal for the generator.
Output scanning will never work reliably. It puts creators at the mercy of a technology race they didn't start and can't win.
The Approach
OrganicMark does not analyze the output. It certifies the process.
The analogy is direct: you cannot determine if a tomato is organic by examining the tomato. You certify the farm — the soil, the practices, the inputs. The certification travels with the product as a trusted record of how it was produced.
We apply the same logic to content creation. A timelapse recording of an artist's entire digital drawing session is verifiable evidence of a human process. We review the recording. If the process is authentic, we issue a certification. The certification is attached to the finished work and links to a public verification record.
The result is not a claim. It's a credential. Anyone who sees the badge can check it.
"You can't tell if a tomato is organic by looking at it. You certify the farm. We certify the workstation."
The Privacy Model
Process recordings contain private information: your workspace, your unfinished ideas, your technique. We do not retain them.
The certification workflow is delete-after-review. We review the timelapse to verify authenticity. Once the decision is made, the recording is deleted. The certification record we publish contains only the minimum necessary for public verification: creator name, piece title, certification date, and certification ID.
We do not use submitted work to train AI models. We do not sell creator data. Retaining process recordings is unnecessary to our mission, so we don't.
Who This Is For
OrganicMark is for anyone who creates original work by hand and wants a credential that proves it. This includes:
- Visual artists and illustrators working in digital media
- Graphic designers and concept artists
- Journalists and writers who want to distinguish human reporting
- Photographers and photo editors who work with original captures
- Anyone who sells, licenses, or publishes original creative work
The current pilot focuses on visual artists using iPad + Procreate. Other platforms and disciplines will follow.
Current Status
We are currently in a limited pilot with a cohort of visual artists. We are not yet a full product. The pilot exists to validate the certification process, the reviewer experience, and the creator workflow before we scale.
If you want to know when we open to more creators, join the waitlist.